Recently,AFP reported that Google announced its co-operation with Direct TV, to sell media ads.in the cable TVs of this US biggest satellite TV provider.
Google will sell its "Google TV Ads" in Bloomberg, Fox Business, TV Guide, Fuel, G4, Ovation and others. This is considered another big move of Google.
With the above co-operation, Google could expand its advertising business to reach 30 million satellite TV audience households.On the other hand, Direct TV could also gain new advertisers/publishers who have never placed their ads in cable TV before.
This is a win-win co-operation and also an advancement in today advertising business. Advertisers/publishers could select audience profile suitable for their products.Then,product and/service ads in cable TV could reach specific target and monitor how they respond. Ads effectiveness could also be measured and evaluated.
What's next in the near future !?
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